It’s not easy selling to the mass market. After 15 years of seriously sweating to grow, we finally achieved number one status (along with two and three) in the value market. Power Stick in body wash, body spray and antiperspirant/deodorant dominates the value retail channel. But we have lots of room to grow with new items and some new customers. So this year we launched our newest trade/retail oriented campaign through Mass Market Retailers magazine. I know, it’s your go to magazine for all that is good in life, so I’ll save you reading it. Just click here and open to the second inside page. More to come!