The Internet of Things: Really Understand the Next Wave

From printing a gun to machines that talk to each other, we all hear about this next step in the internet and its version 2.0 of connecting all “things” after it connected all “people” in version 1.0. But this is the mass media view and we need to go deeper in these early days to understand that the new internet of things is essentially creating a world of even bigger “big data.”

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Units vs Dollars: Deflation in Consumables is Here to Stay

The WSJ had a terrific article April 4th that is making waves around the consumer products world. The headline was “Discounts Reign as Shoppers cut Back on the Basics“.  I’m not sure the real news is consumers are cutting basics as much as they are figuring out why pay more unless the brand has some compelling efficacy.  There are some numbers in the story that must be part of any brand’s marketing plan no matter the product category.   Deflation in consumables is here to stay and the big brands are giving away the dollars they saved during the past year on raw materials attempting to gain market share. Continue reading “Units vs Dollars: Deflation in Consumables is Here to Stay”

Cynical Consumers and The Future of it All

Happi Magazine, the paper for the house hold chemical industry, had an article in a recent issue that talks to the future of cleaning.  Along with some forward thinking views on the intersection of home cleaning and technology, the article had some great consumer insights which clearly illustrate the tug between “doing good” for the world and cost. Continue reading “Cynical Consumers and The Future of it All”

Minimum Wage First Job in Retail? Go for it!

Every Christmas Eve I attend the seven fish dinner of dear friends. Usually I bring the 8th fish which is a special morrocan gifilte fish, but that is a story for another time. The fun part is hanging out with the teens and college students. I try to avoid the adults since their mid-life knowledge or interest in retail in brands and pop culture is limited by shall we say their “living the dream!” Continue reading “Minimum Wage First Job in Retail? Go for it!”