Merchandising Design; Role in Brand Storytelling & Customer Experience

Merchandising and package design of nuts.com products
Photo Cred: thedieline.com

I recently visited NUTS.COM and had a phenominal customer experience. But the highlight, for this consumer product fanatic, was the product packaging design of both the nuts and the shipping box. If you want to see great marketing and merchandising design, place an order (we don’t get commission) and enjoy the taste of brilliant customer touch from box to package.

At Power Stick, we think merchandising design plays a huge role in customer experience and brand storytelling.  We can all learn a little something about telling the story of our brands from the nuts at NUTS.COM.