Leverage Amazon and Build Your Brand

Beyond the drone hype, leveraging Amazon’s success will be the key differentiation between brand winners and losers as the digital revolution completes its march down the grocery and other retail aisles.  One of the best articles I’ve ever read about Amazon was recently written by a former employee, Eugene Wei in Salon.com.  If you are an investor or consumer products producer,  this is the must read article explaining in a deep way the nature of the greatest force in retail outside of Apple.  (In fact they are quite symbiotic but that’s for another post…) Continue reading “Leverage Amazon and Build Your Brand”