In an well put together story, New York Magazine featured an in-depth story on TIDE being stolen all over the USA and traded for… Crack! This is not one of those one-off stories, but a multi-million dollar issue that is nationwide.
If you want a great primer on consumer marketing, apparel, fragrances, distribution, margins, and brand loyalty, it’s a terrific read.
If you’re the Tide brand manager, it’s a “high” quality problem. Enjoy.