Millennials R US

A group of millenials sitting at the dinner table all on their mobile phones

Millennials are viewed as the golden unicorn of the consumer market. Mass Media, in love with outlier stories that sell air time and “page views”, miss the most important takeaway of any serious data based analysis around millennial consumer behavior. Therefore most Millennial oriented stories (see my post last year about Millennial fragrance preferences) are with a lens focused on differentiation. But a closer look shows Millennials are acting age appropriately and many of their “unique” behaviors are really behaviors that have become the societal norm.

This video is of fantastic speech by Simon Sinek about millennials with great consumer insight. The reality is, it’s not about Millennials as much as it’s the story each of us lives as we transit this world attached to a mobile “device”. Watch, learn and laugh as you look in the mirror. And by the way a great one to watch with your children.