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A.P. Deauville Announces New Line of Value-Priced Deodorant Body Sprays
Power Stick(R) Brand Body Sprays to be launched at $ .99 MSRP
NEW BRUNSWICK, N.J., April 3 /PRNewswire/ -- Today, A.P. Deauville, LLC., America's leading manufacturer of value-priced deodorants and anti-perspirants, announced the launch of Power Stick® brand deodorant body sprays in four exhilarating scents priced to sell in the U.S. at an MSRP of only $ .99.
"The emerging deodorant body spray segment has gained tremendous momentum spurred by powerful marketing campaigns and consumer demand," said Bruce Lazare, Senior Vice President at A.P. Deauville. "We are proud to introduce Power Stick® Deodorant Body Sprays as the first value-priced products in this segment."
Offering four exhilarating scents, Fresh, Hurricane, Cool Reflect, and Rising Sun, the 3.75 oz. Power Stick® body sprays deliver exceptional deodorant protection, great fragrance, and fantastic value.
"As consumer and retailer demand for value priced personal care products reach unprecedented levels," said Frederick J. Horowitz, President and CEO of A.P. Deauville, "we will continue to produce the highest quality products and keep pace with the latest market innovations; providing products at key opening price points the average consumer can afford while simultaneously maintaining high retailer profit margins."
With an MSRP of just $ .99, Power Stick® body sprays are positioned as the opening price point for a category that includes products such as Unilever's AXE®, P&G's Old Spice High Endurance®, and Gillette's Right Guard® -- all with MSRPs above $2.00. Unlike many products in the category, all Power Stick® deodorant body sprays include a powerful antimicrobial agent for maximum odor protection.
About A.P. Deauville, LLC.
Founded in 2001 and based in New Brunswick, NJ, A.P. Deauville manufactures and markets the complete line of value-priced Power Stick® brand deodorants and anti-perspirants. Currently offering a complete line of both men's and lady's deodorants and anti-perspirants in stick, gel, roll-on and aerosol forms. For more information, visit http://www.apdeauville.com .
Power Stick® is a registered trademark of A.P. Deauville, LLC. in the United States and other countries.
The names of companies and products mentioned herein may be the trademarks of their respective owners.
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